Whether you’re a numbers person or not, metrics and key performance indicators at absolutely crucial to not only unlocking success but also holding you accountable to your goals and targets.
While leaving thoughtful comments on top posts can foster authentic connections, tracking key metrics is essential to gauge your Instagram engagement growth. So, what metrics should you be tracking?
1. Total Engagement Rate
The total engagement rate is a fundamental metric to measure the overall effectiveness of your Dollar Eighty Strategy. Calculate the total number of likes, comments, and shares received across your posts, divided by your total follower count, and multiply by 100 to get the percentage. A rising engagement rate indicates that your strategy is resonating with your audience and encouraging meaningful interactions.
2. Top Hashtag Performance
Keep a close eye on the performance of the hashtags you engage with through the Dollar Eighty Strategy. Use Instagram Insights or third-party tools to track how each hashtag contributes to your engagement growth. Identify which hashtags drive the most engagement and consider incorporating them into your content strategy for even better results.
3. Follower Growth
A surge in follower count indicates that the comments you are making with the Dollar Eighty Strategy are on point and are helping you to attract a new audience. Monitor your follower growth over time and analyze periods when you experienced spikes in new followers and understand the types of comments that are helping to drive your succes. Identify any correlations with your engagement strategy and replicate successful patterns.
4. Comments, Saves & Shares Per Post
Likes could be considered a vanity metric, but comments, shares and saves are ‘deeper engagement’. Track the numbers across these deep metrics and you’ll get an insight into how well your content resonates with your audience. The more deep engagements you receive, the higher the chances of cultivating a loyal and engaged community. Engage with your audience’s comments promptly to further nurture these relationships.
5. Reach and Impressions
Instagram Insights provides data on post reach and impressions, indicating how many unique users viewed your content (reach) and how many times it was displayed (impressions). A growing reach and increased impressions demonstrate that your content, complemented by the Dollar Eighty Strategy, is gaining visibility and attracting new audiences.
6. Profile Visits
An increase in profile visits shows that users are curious about your content and are taking the next step to explore your profile. The Dollar Eighty Strategy can drive users to visit your profile after engaging with your comments, so track this metric to assess its impact on your overall Instagram presence.
Feeling motivated? Open Dollar Eighty and get into it!